How Nonprofits Can Use Promotional Products

What is the mission of your nonprofit organization? Most non-profit and not-for-profit organizations exist to spread the word about an important issue or to raise money to meet a need. Promotional products can be an important part of your strategy in many different ways. The purposes of promotional products typically fall into one of the following categories:

Increased name recognition

Advertise a product or service

Thank customers or shareholders

– Dissemination of information

– collecting money

– Increased support for a cause

Here’s a look at some of the specific ways your nonprofit might use promotional products.

Increase name recognition

Getting to know your name and your cause is often one of the first items on your nonprofit agenda. This often includes participating in local events such as information fairs, street festivals, and conferences. The types of promotional products many companies use as trade show giveaways also increase your agency’s name recognition. Printed travel mugs, sports bottles, car stickers, and other generic items are going viral and getting your name out there.

Advertise a product or service

More specific elements can be even more effective when paired with a logo that runs on the element itself. While your product or service may not be “for sale,” your organization still needs to sell it to the public. The same methods that retailers and businesses use will bring in “customers” for your non-profit services and products.

Thank you or appreciation gifts

One of the most effective ways to raise goodwill for your cause is to thank the contributors and participants. Whether you’re sending small tokens to those who make contributions, offering larger gifts to those who volunteer in substantial ways or offering a free “gift” to those who respond to a call to action, Promotional items is a low cost way to say “thank you for the help”.

some examples:

– Give a free appointment calendar to any woman who comes in for a free mammogram – and mark the month in which the next appointment must be made

– Thanking the sponsoring companies by highlighting their names next to the campaign logo on all promotional gifts used in the campaign

Send inexpensive promotional products as thank-you gifts to all contributors. Give larger gifts to those who make larger contributions

Post information

Turn to companies that specialize in promotional products to help design and produce flyers and flyers that you will distribute to spread information. If your message is brief, you can put it on a variety of promotional products that you can hand out to spread the word. Newer technologies provide more ways to spread information. Put important presentations on a USB flash drive to make a real impression. The price of these products has come down dramatically, making them a great combination promotion tool and gift for those potential VIP contributors.


Promotional products are also great for fundraising campaigns. Whether you’re selling car stickers to raise a few hundred rewards, or organizing a charity event with much larger goals in mind, publicity is the goal. You may sell printed products, offer promotional apparel for sale, or promise corporate sponsors high billing on conference folders, event banners, and promotional conference bags at charity events. The possibilities are endless.

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